Online-2-Offline Services Overview

Online-2-Offline (O2O)

The premier solutions for your automotive dealership offering an optimal mix of digital, social and traditional marketing. Each program that is listed below is backed by our O2O efforts to ensure your dealerships needs are met across all platforms.

O2O Marketing:

All O2O Marketing Services have a true multi-channel strategic approach with a 4-week process to drive in more buyers. No matter what audience you choose to target, each program comes standard with Radius’ live in-house BDC and proprietary CRM. We do all the front-end work to screen the customers and set personal appointments with your management team, plus a FULL 365 days follow-up included with every campaign.

Secondary: Targeting Credit Challenged Customers through social media branding & constant lead generation. Merged with our email marketing campaigns and firm-offer credit mailer to capture more buyers. Our Google SEM (Search Engine Marketing) campaign and display ads reinforce your message, additionally we send remarketing postcards and digital ads so no buyer is left behind.

Prime: Everything starts with LIVE phone calls to your positive equity customers and database. We introduce the offer immediately to get customers down to the dealership and make a buying decision. O2O Marketing then starts with social media branding & constant lead generation across all platforms. Combined with our multiple email marketing campaigns and Trade Offer mailer to capture more buyers. Our Google SEM (Search Engine Marketing) campaign and
display ads reinforce your message, additionally we send remarketing postcards and digital ads so no buyer is left behind.

Tax Season: Combining the Tax Max Elite instant refund program with our O2O Marketing Services to give customers instant access to $1,500 cash for down payments. Radius will process your customer’s tax refunds while customers are on their test drive. Within minutes, Radius will send back the estimated refund amount and instructions to print the down payment check on the spot.

Connect O2O – Professionally Managed BDC

Get your professionally managed “Perfect World BDC” that is always working and dedicated to your sales. You will easily double your production and reduce costs by a third. We take the best fully trained appointment setting professionals and assign them directly to your dealership. You get 45 phone hours weekly per rep with professional BDC managers to keep your team on task. This all-inclusive program comes with everything – HR, recruiting, IT & phone infrastructure, professional management – NO hidden costs!

Our Connect reps have the experience and are proficient with all customers. Your Connect team can handle any inbound and outbound calls, appointment verification, internet follow-ups, CSI follow ups, service department needs or leads from any other marketing program. No matter whom we are calling you will save money while creating more opportunities to make money.

"What a great month, haven’t seen the final numbers yet but definitely the “Best Month” in years."

Tim Burns - Roger Beasley Mitsubishi South

"The Radius marketing program continues to provide a steady flow of “Motivated Car Buyers” throughout each month!"

Brian Brooks - Ray Skillman Mazda

"The biggest difference with Radius is their BDC actually makes qualified appointments. The customers that come on appointments that Radius sends to us are here to buy a vehicle. That is why I will continue to re-sign with them, they are the only company that I have worked with so far that actually does what they say they will do."

Matt Evans - Lee Ford Lincoln

"We have used the Buy Back Program with Radius for a few months now. We have had great success with it. Radius has already done the work and set the customers appointment. They come in with positive equity with the Buy Back Program and are ready to make a decision to buy a car today. It has been great!"

Ryan Lafoon - Boyd Chrysler Dodge Jeep Ram of South Hill, Virginia

"We have been using Radius for a few months now. Everything has been going exactly as promised. Shortly after signing up, people started showing up at the dealership, stips in hand ready to buy. I recommend using Radius."

Zack Hansen - Modern Classic Motors

"This market doesn’t get good returns from mailers, but I tried it with Radius because of the social media aspect. It worked – $47,000 profit in March. We had even better results the third month running and have been a customer ever since."

Chris Allender - Southern Chevrolet

"Radius does a great job for us. Their Business Development Center stays in touch with all the customers, sets our appointments, gets everything structured and ready. Our sales rep is awesome. We have delivered a lot of cars, made a lot of money and had a lot of fun!"

Jan Jackson - Community Chevrolet

"We have been using Radius for months, they send customers ready to buy with all their paperwork in hand. We keep using them because the ROI makes sense. We sell lots of cars and so will you!"

Adrian Williams - Red River Ford Lincoln

"The product and services that I receive from Radius Marketing Group has been a service that has over exceeded its expectations. It has taken the man power out of my daily work and has given me more time to execute loans and produce more deliveries every month. For 3 or 4 years now, I have had a terrific relationship with Jeremy Rettig and Radius Marketing Group. I have plans to expand to other markets in the near future."

Steve Cervin - Sellers Buick GMC

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